The traditional line still exists, with the back story being that the "original" Holly is the great-grandmother of the "new" Holly. She was featured in a movie titled Surprise Party. In 2006, a redesigned Holly Hobbie was launched as part of a spin-off product line called "Holly Hobbie and Friends". She comes out of the painting to help a descendant, Liz Dutton, find her missing father, an archaeologist who has vanished in Guatemala.
In this book, Holly Hobbie is a ghost who lives in a painting that was painted in 1803.
In 1980, Holly was featured in a novel by Richard Dubelman entitled The Adventures of Holly Hobbie. Holly Hobbie products are now once again being marketed by American Greetings in association with Carlton Cards. In 1974, Knickerbocker Toys licensed the Holly Hobbie character for a line of rag dolls, which were a popular toy for young American girls for several years. Rex Connors then took the doll to Tom Wilson, Creative Vice President, after which American Greetings approached Knickerbocker Toys concerning the Holly Hobby license. Since no one seemed to listen, Childers went home and, on his own time, hand-stitched the first prototype and presented it to Connors. Childers insisted that there should be a doll. Working in Humorous Planning at that time (1973, 1974) was Bob Childers, a veteran humorous concept artist and designer. Holly Hobbie, as a contract artist, worked with the Humorous Planning department at American Greetings under art director Rex Connors, who was responsible for launching "blue girl" as the most identifiable of the Hobby characters. This series of illustrations became immensely popular and her originally nameless character became known as "Holly Hobbie". In the early 1970s, Hobbie sold distinctive artwork of a cat-loving, rag dress-wearing little girl in a giant bonnet to American Greetings.
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